Bridgerton star Jonathan Bailey is the latest public figure to join the Omega family as a watch ambassador.

Bailey has become internationally renowned following his standout performance as Anthony, Viscount Bridgerton in the record-breaking Netflix series, Bridgerton, for which he will reprise his role in the third season of the drama.

But that’s not all. Bailey also has some exciting projects coming up including a limited series based on the book Fellow Travellers as well as the musical Wicked starring Ariana Grande and Michelle Yeoh.

In a new campaign still unveiled with the announcement, Bailey wears a sand-hued timepiece from Omega’s new Aqua Terra collection.

Omega luxury Swiss watchmaker